So here is that embeddable widget of Variety content that I mentioned a few hours ago. Thought I'd try showing it off embedded right here in this post:



That was taken directly from http://www.variety.com/index.asp?layout=widget

Real-time Tinseltown buzz now available on iPhone and any website thanks to NewsGator and RB Searchs’ Zibb on Demand

DENVER, Feb. 24, 2009 — Variety, the premier source of business news covering the entertainment and media industry is offering readers non-stop access to the most compelling entertainment industry buzz via a new Variety iPhone App and online widget.

Developed using NewsGator content syndication services and RB Searchs’ Zibb on Demand search engine, Variety can now deliver the most timely and credible news and analysis to its loyal followers whether they are at home, at work or on the road.

“Our audience includes some of the world’s most powerful professionals and busiest stars, all of whom want information as and when it happens,” said Neil Stiles, president and publisher of the Variety Group. “Our new Variety iPhone App and Variety Widget meet this need, giving us a competitive advantage, and offering our readers greater choice in a market with an ever increasing number of media outlets.”

The Variety iPhone App is available now at the iPhone App Store, and the Variety Widget – a web-based window that can be embedded in any website – is available now on Variety.com. Anyone can grab the widget and incorporate it into a web page, including Facebook, iGoogle and MyYahoo. In addition to the speed of content delivery, the new services allow users to select only the content they are interested in, whether that’s news, reviews, videos, photos or interactive tools.

“The media landscape is changing, and publishers are looking for creative ways to increase revenues while holding the line on costs,” said Walker Fenton, general manager of NewsGator’s media and consumer division. “Viral content syndication meets this need head on and, in the case of the Variety Widget and iPhone App, rides the world’s relentless interest in movies and entertainment.”

NewsGator servers drive content quickly and continuously to the iPhone App and Widget. The NewsGator Editor’s Desk application provides control and customization directly to the media source, allowing Variety to edit its content feeds on the fly.

Content is generated through Zibb, the business-to-business search engine of Reed Business, which is the premier provider of business information to the world. Zibb generates content from across the entire Reed Business portfolio plus selected business-to-business Web sites. By filtering and organizing a combination of Web, blog, directory and B2B content, Zibb always provides the best results for business users.

About Variety
Variety is the premier source of entertainment news, recognized and respected throughout the world of show business since 1905. The Variety Group – Daily Variety, Daily Variety Gotham, Weekly Variety, Variety Japan, Variety.com, 411 Publishing, Video Business and Tradeshow Week – are all owned by Reed Business Information (RBI), the largest business publisher in the U.S. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL) – a world-leading publisher and information provider operating in the science and medical, legal and business-to-business industry sectors.

About Reed Business
A member of the Reed Elsevier plc group, Reed Business is the largest business-to-business publisher in the world. We have a portfolio of more than 200 market leading publications, newsletters, directories and reference books, electronic products, online services, industry conferences and awards, covering over 25 markets in the USA, UK, and Asia. Publishing many of the leading names in business publishing, including Variety, EDN, Computer Weekly, Design News, RCD, totaljobs.com, Estates Gazette, New Scientist, Flight International, Kellysearch, The Bankers' Almanac, Mardev and DM2, Reed Business has annual sales of over £2 billion. Our market leadership stems from a focus on product quality, innovation, editorial excellence, staff training and development, and the customer. This ensures that we continue to offer the most creative marketing and effective business solutions. For more information:
www.reedbusiness.com.

About NewsGator Technologies, Inc.
NewsGator Technologies helps enterprises and media companies leverage social computing solutions to deliver real business value. The company’s enterprise social networking and widget services are in use by hundreds of the world’s most recognized brands, including Biogen Idec, CBS, CNN, Discovery, National Geographic, Procter & Gamble and USA Today. NewsGator Social Sites and Enterprise Server give enterprises better ways to collaborate, share content, expand employee knowledge and improve productivity. NewsGator Widget Services enable media and brand companies to better engage their audiences and extend the value of their brands through viral syndication of content. NewsGator also offers free, award-winning RSS aggregators for the Web, desktop, mobile devices and e-mail clients. For more information, visit www.newsgator.com.


Contact Information

Abe Burns
Variety
323-617-9230
abe(dot)burns(at)variety.com www.variety.com

Laura Farrelly
NewsGator
303-552-2046
lauraf(at)newsgator(dot)com
www.newsgator.com

Ed Marshall
Beaupre
603-559-5816
emarshall(at)beaupre(dot)com
www.beaupre.com

"The best laid plans of mice and men often go awry". That is really all I can say with regards to our promise to talk to you.

Like an uncomfortable silence at a party, starting the conversation back up can be awkward. So we'll just dive into new topics and pretend we never lost touch.

Taking it to the streets... Besides creating an enterprise-wide, centrally-developed and maintained approach to search (that reminds me that I should write a post about what we've accomplished of late just in the search space!) we have also begun delving into other centrally managed services being pushed out in a platform agnostic way.

Examples? Widgets! iPhone Apps! We're now working on taking the concepts of search, content aggregation and multichannel distribution out to a broader audience and additional destinations.

There is no denying that we're working from more places and more devices then ever before. There is no doubt that we're replacing our old habits of carrying around business magazines and visiting favorite publications homepage's several times a day with a more convenient all-about-me approach to information. We have personalized home pages (iGoogle, NetVibes,etc) , widget-based desktops, email and SMS alerts, RSS readers, social networks for our peers to spoon feed us important industry info and mobile phones where making a phone call seems like an after-thought feature compared to its internet and email capabilities...

This isn't new. You don't need (or likely want!) me to tell you all this, but it let's me be more dramatic in introducing some new efforts around here.

After lots of experimenting and evaluation we've decided that for us, delivery channels like this are part of our default feature set. We've also decided that reinventing them locally is not a good spend of intellect. The features we need have been developed by many partners and we consider most of them to be "commoditized". As much as 95% of the complexity of multichannel, multi-platform delivery with specialized reporting and whiz-bang behavior has already been put into libraries of code and fancy user-friendly (as opposed to developer-friendly) interfaces.

After a fun vendor evaluation we decided that we were going to work with NewsGator and their Social Widgets product to meet our own evolving widget creation and tracking needs. We're working at an enterprise level to create and roll out a business-centric focus to the features and opportunities made available in the new world of take-it-with me content and data. We'll be releasing many widgets with many of our publications over the next few months; some will be simple newsreaders or video players, where others will expose internal data assets in innovative ways.

Our first widget to be released into the wild is one for our flagship publication in the US B2B entertainment space -- Variety.com. Have a peek and let us know what you think:
http://www.variety.com/widget

As part of the same effort, we've worked with NewsGator to generate an iPhone version with similar functionality that is razzle-dazzled for the Apple-crew. That one can be seen here:
http://www.variety.com/iPhone

It is a free app, so if you are one of the lucky millions to have convinced your boss or your spouse that you should have one, check it out and let us know how we did.

We are going to continue to extend, expand, and enhance these widgets and the iPhone app in an iterative fashion and we'll be building many more. If you have something you'd like to see from us that you could take on the road or the desktop with you, please, let us know!

I'll also post the official press releases as we do these things, so that you can read it straight from the mouths of the marketeers as opposed to my rambling version of how the earth came to be...

I've been at Search Engine Strategies in London this week. Over the next few days I'll aim to add a few posts talking about the key things I've either learnt, or found surprising from the sessions at the conference, but a few random impressions are:

1. It's a lot smaller this year than last - presumably as a result of the recession
2. There's quite a large proportion of Europeans, both attending and speaking - perhaps a sign that the media market in mainland Europe hasn't (yet) felt the pinch as much as the UK/US?
3. There's a surprising range of understanding expressed in some of the questions. It's easy to forget that there are still people out there for whom universal or blended search is a new, and confusing concept.
4. On the basis of some of the case studies, the publications at Reed Business are actually quite a long way ahead of the curve in terms of executing the basics for SEO, findability etc. Being close to the business it's easy to lose sight of that.
5. Twitter - everyone's using it, but I'm not sure how much value its added to the twitters experience of the conference - randomly quoting presentations you are in, in an attempt to appear insightful just adds random noise to the conversations. Or maybe I've just seen the first online phenomenon I'm too old for...